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This site eatmydirt.eu had the following in the web site, "The Ninja strikes, cleans, and disappears." Our analyzers noticed that the website stated " Product Bundle 1L 250ml T-Shirt." The Website also stated " Product Bundle 1L 250ml T-Shirt. Unlike alkaline cleaners or solvents, Eat My Dirt will not damage metal, anodizing or plastic. Use it on the toughest of dirt, grease and heavy oil build-ups. A strong, biodegradable cleaner that cleans oil, grease, sludge and stains from various surfaces including metal, plastic, concrete, granite, fabrics, and painted surfaces. Sign up for our newsletter." The website's header had Brake as the most important keyword. It was followed by Shield, bib, and cleaning which isn't as highly ranked as Brake. The next words the site used was dirt. eat was also included but could not be seen by search crawlers.